4.72
(176 Ratings)

Artificial Intelligence in Digital Marketing

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About Course

Being smart in business means knowing what’s just around the corner. It means thinking ahead and preparing for inevitable changes that will impact the way business is conducted.

This is what allows a business to be resilient and to thrive in a changing environment.

This video course will help you to prepare, and explain a number of concepts: 

  • AI vs Machine Learning
  • How to conduct SEO now that Google is an “AI first” company
  • Chatbots
  • Programmatic advertising
  • Big data
  • RankBrain
  • Digital assistants
  • Data science
  • SQL
  • Latent Semantic Indexing
  • The future of internet marketing

In this course, you will gain a crystal ball with which to gaze into the future of internet marketing, and to ensure that you are ready for all those changes when they come.

Topics covered:

  • What Is AI And Machine Learning?
  • Google As An AI-First Company
  • Preparing For Semantic Search
  • Big Data
  • Computer Version
  • Advertising
  • Email Marketing
  • Chatbots
  • Developing Your AI Skills – Using SQL
  • How To Future Proof Your Marketing
Show More

What Will You Learn?

  • What is AI and Machine Learning?
  • How to conduct SEO now that Google is an “AI first” company
  • The future of Internet marketing
  • How to future proof your marketing

Course Content

Introduction

  • Introduction
    03:07

What is AI and Machine Learning?

Google as an AI-First Company

Preparing for Semantic Search

Big Data

Computer Version

Advertising

Email Marketing

Chatbots

Developing Your AI Skills – Using SQL

How to Future Proof Your Marketing

Student Ratings & Reviews

4.7
Total 176 Ratings
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141 Ratings
4
24 Ratings
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8 Ratings
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2 Ratings
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1 Rating
JL
3 years ago
This course has been incredibly insightful and informative, providing a comprehensive overview of how artificial intelligence is shaping the future of digital marketing. Highly recommended for anyone looking to stay ahead in the ever-evolving world of business.
RW
2 years ago
This course only gave a very superficial understanding of AI and its impact on digital marketing. I was disappointed by the lack of in-depth discussions on important topics like chatbots and data science.
DC
3 years ago
"This course was incredibly comprehensive and informative, providing valuable insights on how to stay ahead in the ever-changing digital marketing landscape. Highly recommended for anyone looking to future-proof their marketing strategies."
PR
2 years ago
This course provided valuable insights on the impact of artificial intelligence on the future of marketing and gave practical strategies for staying ahead of the game. Highly recommend to any business professional looking to stay relevant in the rapidly changing digital landscape.
MP
2 years ago
As someone who has taken many business courses, I can confidently say that this one stands out as a must-learn for any marketer. It covers a wide range of relevant topics and provides a valuable insight into the future of internet marketing. Highly recommended.
JW
2 years ago
This course was incredibly informative and provided valuable insights into the future of internet marketing. I highly recommend it to anyone looking to stay ahead of the ever-changing landscape of business.
TH
11 months ago
I found this course to be insightful and informative, providing valuable information on topics such as machine learning, chatbots, and preparing for the future of marketing. However, some sections could have been more in-depth. Overall, I would recommend it to anyone looking to stay ahead in the ever-changing landscape of digital marketing.
KJ
3 years ago
The course exceeded my expectations and provided valuable insights into the future of AI in digital marketing. Highly recommended for any business looking to stay ahead of the game.
EJ
1 year ago
I highly recommend this course for anyone in the digital marketing field looking to stay ahead of the curve. The content is well-organized and provides valuable insights into the potential impact of AI on the industry.
RH
3 years ago
I highly recommend this course to anyone looking to stay ahead of the game in digital marketing. It covers a variety of cutting-edge topics and provides valuable insights to prepare for the future.
CK
4 months ago
I highly recommend this course for anyone looking to stay ahead of the game and prepare for the future of digital marketing. The vast array of topics covered and practical advice provided make it a valuable resource for anyone in the business world.
VN
5 months ago
I highly recommend this comprehensive course for anyone looking to stay ahead of the curve in the ever-changing landscape of digital marketing. The insights into AI and its impact on SEO, advertising, and data science are invaluable.
LD
3 years ago
I highly recommend this course to anyone in the business world looking to stay ahead of the curve and embrace the changes brought on by AI and machine learning. It provides valuable insights and practical skills to future-proof your marketing strategies.
RM
2 years ago
"I highly recommend this course for anyone in the digital marketing field. It covers a wide range of important AI concepts and provides valuable insights on how to future-proof your marketing strategies."
TB
3 years ago
I highly recommend this course to anyone in business looking to stay ahead of the curve. The content was well-organized and insightful, providing valuable knowledge of the changing landscape of marketing.
JT
3 years ago
I highly recommend this online course for any business professional looking to stay ahead of the game in the rapidly-evolving field of digital marketing. The insights and tools provided in this course will help you stay resilient and thrive in the face of constant change.
AH
12 months ago
I highly recommend this course for anyone in the digital marketing industry looking to stay ahead of the game and prepare for the future. The topics covered are essential for understanding the impact of AI on marketing and staying relevant in a constantly evolving landscape.
FR
3 years ago
"This course exceeded my expectations in providing in-depth knowledge on how AI is transforming the digital marketing landscape. Highly recommended for those looking to stay ahead of the curve."
AS
3 years ago
This is a must-take course for any marketing professional looking to stay ahead of the curve and utilize AI in digital marketing. The concepts covered are incredibly valuable and will help you succeed in the ever-changing landscape of the industry.
LN
2 years ago
This course dives deep into the evolving landscape of digital marketing, equipping you with the necessary skills and knowledge to stay ahead of the game. Highly recommended for any business professional looking to future-proof their marketing strategies.